If you are considering this tour, based on our personal experience, PLEASE read the negative reviews first. We were on a Carnival cruise and took this tour. The description of the tour (in the cruise ship book) showed you will journey through the sprawling pineapple fields observing the harvesting, packing and shipping processes. Taste the various stages of the Maui Gold pineapple while learning the history and fascinating facts of this iconic fruit.
The actual tour wasn't as described. As some others say, it was one of the managers (or founders) that did the tour. We rode thru the fields showing the different stages of the growing process, cut a pineapple giving each a piece for tasting and then back to the gift shop. The plant where we were supposed to be "observing the harvesting, packing and shipping processes" was closed. He said due to tour being on Saturday it was closed. Their tour description shows "Best of all, you get a FREE PINEAPPLE with every tour!" No one in our group received the free pineapple because, according to the tour guide, the cruise ship would not allow us to bring it onboard. That also was incorrect - Carnival does allow you to bring it onboard. Carnival refused to do anything about the misrepresentation - another $359.98 life lesson while cruising.