Being a huge coca-cola family, we had to visit this on our first trip to Atlanta. But we were entirely unsure what to expect. We were pleasantly surprised. They guide you through a few rooms that have advertisements and artifacts from Coca Cola's history, a theater that is one giant 6 minute coke commercial, and out to the lobby where you can get your picture taken with a polar bear, see the decorated coke bottles from the Atlanta olympics in 1996, how it's bottled, myths and legends of the brand, advertising, etc. As you work your way out, you get to a tasting room with fountains of coke-owned products from each continent and an assortment of mixology flavors from the touch-screen fountains you get in the US. The way out is through the crammed gift shop, filling even my coke-obsessed self with awe. Overall it was definitely interesting.