I don't drink Coke. But it is a national icon, recognized around the world, so I figure it is part of our history. Loved the tour, may go again. I especially liked how different types of exhibits are in separate rooms, so you can look at what you like. I liked the room with the best Coke ads from around the world; the WWII area; the part on how the bottle shape was developed, which was the only place in the whole building where I saw a reference to coca leaves. And of course, the tasting room.