Lots of cool memorabilia and photo ops, especially with the Coca Cola Polar Bear. Of course the kids favorite is the taste testing room. I enjoyed trying all the different flavors from around the world. I highly recommend the pineapple candy from South Africa, super yummy. They no longer give you a small glass bottle of Coke in a bag when you leave which was nostalgic, instead when you first enter they give you an ordinary small can of coke. :( You can do the World of Coca Cola, walk across a court yard and do the aquarium in one day which is nice.