Overall, I think it's a great way to spend 2-3 hours if you like all things Coca-Cola and are curious about the history. There is a ton of memorabilia to look at and read about. The room to show the bottling process is in slow motion, so you can really get the process. It's neat to see the advertising changes throughout the years. The scent room was a fun experience- it's harder to guess than I thought it would be. The tasting was fun, but I can't say I didn't leave without a little bellyache. I'm not great at belching though ;-) The gift shop is huge, and you can find some neat things. It's not cheap, but that isn't surprising. The place was packed with people- made it a little difficult to navigate and take your time to absorb everything. They try to do some crowd control, so I'd hate to see what it would be like without it! I think the admission price is reasonable to the experience.