When you walk in, you are required to see what is essentially a 6 minute commercial for Coke. Before that, though, you get a disorganized talk from a presenter in a room full of Coke history and merchandise. The music made it hard to hear presenter, and from what I gathered, not much about Coke history.
After the film, it's all self guided, which is good. There are numerous places to see.
The vault is a bit cheesy.
The bottling plant is interesting
Scent discovery: Don't get much
The tasting area is the highlight. is great
Lot of advertising history, eh.