My family and I took the Ultimate Underground Tour and enjoyed it. I thought 30 dollars per person was a bit pricey, but I felt we almost got our moneys worth. John was one of the best tour guides ever. He was funny, informative, well spoken and a nice guy over all. During the tour, you learn a lot about the history of Cincinnati which was exactly what we were looking for. The history is heavily intertwined with beer. So, you learn a lot about beer and even end the tour in a brewery. We are not big beer drinkers so this did not peak our interest but still enjoyable to learn. The only reason I did not give it 5 stars is because there wasn't much underground action. There is only 2 places that are underground on the 90 minute tour, but they are interesting. Make sure you wear good walking shoes, there are steep stairs at one point. I would do another tour with them because I learned so much about the city!