We are in Alaska on travels and want to see everything so we chose ATV and Rating. The ride guides where awesome, knowledgeable and fun. The views were amazing. The equipment was in excellent shape, which made the ride more enjoyable. The ad does say speeds up to 30 mph. This did not happen, in-fact average speed was 11 mph. My husband and I are experienced rides and where hoping for a more aggressive ride, but the husband and wife who took the lead seem to set the pace. Even when the guide tried to speed up, they just stayed slow. Maybe if they could group experienced and novice on separate rides? Each could enjoy a better pace. Other then that, we had a great time!