Normally I don't purchase passes for anything. The Priority Wine Pass was so worth it, I'll probably keep getting it annually! So many 2 for 1 tastings. It was our first time in Napa/Sonoma, and the number of wineries is really daunting, so we asked their conceirge service to help. Jamie N put together a whole itinerary with great suggestions for restaurants and lunch stops too. Jamie is awesome!! We had such an amazing time thanks to her, we're going back next month. Highly recommend this service - and thank you Jamie!