Departing Montego Bay, and travel west along the beautiful North Coast past the town of Lucea to the village of Negril, where time stands still and relaxation becomes a way of life. You'll get to immerse yourself in the lush jungles and rugged landscape of the 'real' Jamaica on an ATV.
Long known for its laid-back atmosphere and its 7-mile stretch of sparkling, pristine white sand beach, Negril invites you to discover her charm and excitement.
Spend some time relaxing and taking a swim in the beautiful Negril waters and as the time gets closer to sunset you will then head to Rick's cafe'.
RICK’S CAFE was the first public bar & restaurant of its type on the West End Cliffs of Negril, offering an alternative to Negril's majestic seven-mile beach. Over the years, visitors and locals alike have designated Rick's Cafe as a premier gathering spot and the sunsets have become a Jamaican tradition. Enjoy the welcoming and entertaining ambience of the Rick's Cafe in the Capital of Casual.