Even though we visited early on a school day it was still crowded. The organization attempts to only allow a limited number inside the building, but it seems that, compared to previous years, the number has increased. It's still a wonderful place for coke lovers, but one feels pressured to move on. We visited with 4 foreign friends and relatives, who needed a bit more extra time to read all the displays. Afterwards they expressed that they felt too pressed to move along and were not able to fully enjoy all the displays. The "4-D" movie all enjoyed, but the "tasting room" was a disaster. People, especially kids were crowding the soft drink dispensers to the extent nobody had access. There was no supervision to be seen. All in all we felt the exhibit to be overpriced.