Besides the College Football Hall of Fame, this was the other thing I really wanted to see on my trip to Atlanta because I love my Coca-Cola! It is included in the CityPass tickets.
It was fun to see the memorabilia, learn the real history of how the Coca-Cola formula came to be and the secrecy behind it, see the vault where the formula is stored and taste the various Coke beverages (not all are pop as we think of it in the U.S.) from around the world. The sampling room is like the one at Epcot Center at Disney World if you've visited that one. If you are limited on time, skip the 4D theater--it is lame.
If you aren't a fan of soft drinks, this is defiitely not for you. Yes, it does seem like a genius marketing concept, but you learn one of the earliest owners was big on marketing and that has definitely carried through the years. I love Coca-Cola, so I was more than happy to hand over my money to see more.