You don't have to be a movie lover to love this tour. My wife has seen much less movies than I, and she thought this was the best tour of the four that we took in San Francisco (although the walking Architecture Tour was also very unique). The enriching aspect of this tour is how you learn about San Francisco from different, uncommon viewpoints. Movie knowledge is definitely not a pre-requisite. The mini bus allowed for less people and was able to maneuver where bigger buses fear to tread. Dan, our jovial guide, had worked a long time for other tour companies and clearly was very knowledgeable and full of trivia. The free water and tootsie rolls (maybe related to the movies Towering Inferno and Tootsie) were nice little extras. Furthermore, he was more than eager to take your picture. The large variety of movie clips on a screen overhead were tightly edited and not long, and they were not the least bit distracting to the views out of the windows. (By the way, the clips were all "appropriate".) In addition, we had a fair number of noteworthy stops. While the tour does not pick you up at your hotel, it does have a number of convenient pickup points. This helps to keep the costs down, and given the smaller number of people on the bus and fullness of the experience, it was more than a fair price.