Ford Plant
The Antique Touring Company garage is in Milwaukee Junction, a small industrial district of Detroit that became the incubator of the automobile industry in the first decade of the 20th Century. Specifically, we are in the Ford Piquette Avenue Plant, now a museum dedicated to preserving the first Factory built by the Ford Motor Company, in 1904. In those days Henry Ford was not the only Tinkerer on the block. Meet us at 461 Piquette Avenue and we will take you around the neighborhood to see where it all began, and in many cases where it also ended, for automobile companies such as Studebaker, Ford, EMF, Regal, Nash, Detroit Electric, Brush and Packard, as well for suppliers such as Murray, Briggs and Fisher. The neighborhood looks a little rough these days, but Milwaukee Junction is must-not-miss sacred ground of American automobile heritage.
A National Historic Landmark, the Highland Park Plant is where the Ford Motor Company built the first fully automated assembly line. The assembly line was a game changer in automobile production, allowing Ford to manufacture cars so efficiently that they could be priced low enough that working class people could afford them. Besides the assembly line, in Highland Park we will also discuss some of Ford's social experimentation, as well as the critical role of the automobile industry in World War I.